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BuyAndSellGoldSilver.com — Website for Sale
Traffic: 10,000 unique visitors a month
Built: 2015
Owned by: Me (not a broker)
This sale includes: buyandsellgoldsilver.com domain, custom built php script running the site as well as all site elements. Sale will be done securely via escrow.com. Transfer of the site/script files will be done by my programmer to buyers hosting provider. During the escrow process the domain name will be pushed to the buyers domain registrar (Godaddy/namecheap ect).
About the site
I’m the original owner and builder of this site. I’m not a website broker or salesperson — just someone who has worked and built different websites over the years.
I built BuyAndSellGoldSilver.com in 2015 with the help of a programmer I’ve worked with for a long time. The idea at the time was to start a small mail-in gold buying business. I spent quite a bit of time and money getting the site built and marketed and that is why it still gets traffic after all these years.
My plans changed and I moved out of the U.S. in 2016 so I never got the intended business for the site off the ground (Mail-in gold buyer) .
Since then, the site’s mostly just been running on its own. I haven’t checked or updated it much, for 9 years it has brought in steady traffic and earnings through AdSense. The work done on the site has been almost zero since 2016. I would not even say its taken up 30 minutes a month of my time.
From 2016 to 2023, it earned around $2,000 per month without much involvement from me.
In late 2023, a Google update cut the traffic by about 75%, this was my own lack of interest and work on the site doing little to no marketing over those 9 years. There is a good likelihood the previous traffic numbers will return with a new owner who cares more about the website than myself and puts some effort into link building. Once the site lost 75% of its traffic I removed Adsense and decided it was probably time to find a new owner who could actually put it to better use..
Even after the traffic drop, it still gets about 300–400 visitors a day for the last 18 months. From my past traffic tests years ago i remember that in general 40% of visitors are looking to SELL gold (and similar hi value items) and 60% are looking to BUY gold. When I put a phone number and “Call now to sell gold” on the site it received 12 phone calls a day (sent to voice mail because I was just testing at the time) now that number might be 3 or so a day. The 40% gold buyer traffic was from SE “Keyword” tests I did. So there are plenty of potential customers coming to the website interested in selling gold to the owner.
Some Quick Details
- Traffic Stats:
- 2024: 168,000 visitors
- 2025 so far: 34,000 visitors as of april 20th 2025
- Peak traffic was around 50k visitors a month from 2016 to 2023.
- Submissions:
- There are around 1,000+ local gold businesses around the country that submitted their information to be listed on the site. I never got around to adding them and they are still sitting in cue. That could be a good opportunity for someone who wants to build the website out further. Perhaps charging business for listings on the website, however that is a side idea that I never tested.
- Revenue:
- Currently: $0 (no ads are running)
- Previously: Around $2,000/month for about 7 years via AdSense until October 2023 when traffic dropped 75%.
- Maintenance:
- Very little required.
- It's been running with almost no updates for 9 years.
- A novice can operate this website with just a bit of training that I will provide to the buyer via recorded screencast.
While I had the intention of running a website to buy gold online there are countless other ways somebody might make use of its existing traffic. I personally feel the targeted traffic would do best for a gold buyer and is probably a business in a box as is. You could accept orders directly online and mail people a self addressed envelope and they could send you their gold for purchase. That is the only revenue stream I have done any serious thought on. You could run ad programs like Adsense as its the easiest to implement but you would want to put money into marketing (Link Building) to get traffic numbers up. Currently I feel it gets enough traffic to support a small gold buying business with little changes needed. I would still recommend the new buyer put some resources into link building as it will help the sites earnings regardless of the direction the new owner takes the site.
FAQ
Q: Why are you selling it?
A: I moved outside the U.S. years ago and don't really have a way to run a gold buying business from the country I live in. I also don’t have the time or interest to promote the site properly , so it makes sense to let it go as I have other websites (Mostly educational related) I spend my time on.
Q: How much does the site earn now?
A: Nothing at the moment. I took the ads down last year after the traffic drop. It still gets steady daily visitors though.
Q: Can you guarantee it will make money?
A: No. I can be clear about the current traffic numbers, but I can’t promise what someone else will earn with it. I would be happy to guide the buyer in a direction I think it could earn best as well as design/changes I think would allow somebody to start a mail in gold buying business. There are many of these mail order businesses online who use paid ads to generate customers but this website gets organic free visitors. An example; http://sellgold.com/ or similar can be done with this website. Because most cities in the United states do not have gold stores, or those gold stores pay very low there is a lot of opportunity to get customers via a website to mail gold to you when you get 300 to 400 potential clients a day visiting the website.
Q: Is this a good site for beginners?
A: It depends. If you already know about online marketing or the gold industry, you’ll probably see the opportunities pretty quickly. If you’re brand new, it might be harder to know what to do with it without some guidance. Still I feel anybody with basic business skills and a reliable designer/programmer to work with them can do anything they want to the site.
Q: What if I want to make changes but don’t know design or programming?
A: You can hire someone easily on websites like upwork.com. If you want, I can put you in touch with the programmer who helped me build the site — he’s been reliable and knows the system well because he built it.
Q: How does payment for the website work?
A: We’ll use Escrow.com. They hold the payment securely and only release it once both sides are satisfied. It protects both the buyer and the seller.
Q: Are you scammer?
A: I just build and promote my own websites. I’m a US citizen and do not scam people. I have listed this website at a fair price given the traffic numbers and history of its success.I do not generally sell my websites and have only done so 1 time in my life of 40 or so websites I operate. I’m selling this because I have no interest in the niche as my main focus is on educational related websites.
Please be advised. I’m only interested in selling the website. I’m not interested in a partnership or collaboration of any kind. If you don’t have the means to buy the site please don’t contact me with alternative offers.