When you are in the market for diamonds in Watsonville, you want to have access to the very best dealers. This means you want to have a good range of choices to find a dealer that fits your needs as well.

Thankfully, we have you covered for all of your diamond related needs and more. Here we have a list of the best local diamond dealers and rare gemstone dealers as well. Each and every business on this list is ready to help you buy, sell, or trade the gems that you want on your terms, in your time.

John's Jewelers

42 Mariposa Ave, Watsonville, CA 95076

(831) 724-6296

Littlejohn's Fine Jewelry

8220 Monterey St, Gilroy, CA 95020

(408) 842-1001

Zales

8155 Arroyo Cir Ste 9, Gilroy, CA 95020

(408) 847-9168

Jared Vault

8325 Arroyo Cir, Gilroy, CA 95020

(408) 846-5633

Santa Cruz Coin Exchange

555 Soquel Ave, Santa Cruz, CA 95062

(831) 684-7427

American Precious Metals

1590 Berryessa Rd, San Jose, CA 95133

(408) 214-8010

Cash for Gold San Jose

949 South Winchester Blvd., San Jose, CA 95128

(408) 644-5888

E Z Cash Pawn Shop

2137 Tully Rd, San Jose, CA 95122

(408) 474-0562

Willow Glen Diamond Company

1302 Lincoln Ave, San Jose, CA 95125

(408) 797-0679

A Valley Gold & Silver Exchange

368 S Bascom Ave, San Jose, CA 95128

(408) 280-5999

American Precious Metals

1590 Berryessa Rd, San Jose, CA 95133

(408) 214-8010

The Gold And Silver Exchange

1678 Berryessa Rd, San Jose, CA 95133

(669) 900-6603

Continental Precious Metals

1111 Story Rd Ste 1063, San Jose, CA 95122

(408) 998-4539

Zales

2200 Eastridge Loop Ste 1053, San Jose, CA 95122

(408) 238-9786

Working With Diamond Dealers

Buying diamonds can be an intimidating process if you are not quite sure how it all works. Even though there is a lot of information available today about different diamond dealers and how to get the best deal, you still want to make sure that you are picking out the best possible vendor to give you the quality and value that you deserve. Not only will you want to educate yourself on the 4 C's of diamond buying, but you also need to learn all that you can about how the industry works. This will help you find a reputable, honest and ethical dealer.

The best diamond dealer will always be able to offer you a certificate or the grading report for any diamond that they offer. You need to make sure that this is a certificate that comes from an independent, recognized laboratory such as HRD, DCLA, GIA or AGS. These diamond grading specialists use only the best and most advanced equipment and the strictest procedures to inspect their diamonds. Therefor, you know that you are getting nothing but the utmost quality for the money that you are investing.

When working with diamond dealers, you always want to pay attention to what they offer for certified diamonds and never go with one that tells you that there will be an additional charge for a certificate by an independent laboratory. Only reputable dealers will already offer this included in your diamond buying experience. If you ever, at any time, feel as though you are unsure of whether or not you can trust a dealer, you are best off shopping for your diamonds elsewhere.

All in all, you will find that taking your time to choose the right dealer to get your diamond(s) from will be the best way to ensure total quality for the money.